To announce that xbox would now be available at verizon, we had to talk to gamers in a way that they would relate to and not made us look like trying too hard. To do this, we partnered with Average Jonas, one of the most famous streamers on twitch, and we made him a character in a real life game, with the audience controlling his actions through the chat.

Average Jonas went on a quest to find the ultimate loot: xbox all access. Through the different challenges, he had help from the chat but also from NPCs who gave him clues and gave away prizes to the audience.

The results surpassed all our expectations:

626K views.

38K comments generated on the chat.

100+ prizes awarded.