In recognition of women who lead the way, we created Jane Walker, the first-ever female iteration of the brand’s iconic striding man logo. Jane Walker is the celebration of the many achievements of women and a symbol of empowerment for all those on the journey towards progress in gender equality.
The Jane Walker icon debuted in a special-edition black label blend during women’s history month to celebrate the achievements of women, the men supporting them, and their shared journey towards gender equality. In doing so, we ignited a cultural conversation with 1.5 billion earned impressions in the first week.
For every Jane Walker edition bottle produced, Johnnie Walker donated $1 to organizations supporting women’s progress like Monumental Women and She Should Run.