In 2016, Telemundo won the rights to the FIFA World Cup after more than 40 years. They wanted people to realize that they were now the home of the World Cup, so they showed up in a completely different way than what the audience had seen with Univision year after year.

As part of the campaign, we created their anthem spots for both the Confederations Cup and the 2018 World Cup, we designed the whole visual identity, and we created formats to act quickly on social with user generated content.